Crude

Branding + Ident + Promo

Branding and animation for Crude personal care. Crafting the voice of soap free plant based skincare and cleansing for a new generation. Mixing 2D animation, texture and cel to craft an organic natural feeling brand identity.

Creative Direction, Motion Design, Illustration, Animation, Sound Design

CRUDE – 2
CRUDE – 5

Using low poly 3D animated models reference renders were exported from Cinema 4D to help interpolate 3D movements in photoshop cel animation.

CRUDE – 9
CRUDE – 10
CRUDE – 8
CRUDE – 16

Say Hello.

Salt Lake City, UT
Phone: +01 716 307 8843
Email: andrew@andrewschummer.com
Instagram: @andrew.schummer

© AndrewSchummer 2024

Built in Salt Lake City, Utah