Crude

Branding + Ident + Promo

Branding and animation for Crude personal care. Crafting the voice of soap free plant based skincare and cleansing for a new generation. Mixing 2D animation, texture and cel to craft an organic natural feeling brand identity.

Creative Direction, Motion Design, Illustration, Animation, Sound Design

CRUDE-–-Bodywash-0-01-15-05_1
CRUDE-–-Bodywash-0-01-04-01
CRUDE-–-Bodywash-0-01-08-14
CRUDE-–-Bodywash-0-00-06-19
CRUDE-–-Bodywash-0-00-48-10
CRUDE-–-Bodywash-0-00-28-17
CRUDE-–-Bodywash-0-00-08-03
CRUDE-–-Bodywash-0-00-37-18
CRUDE-–-Bodywash-0-00-03-13
CRUDE – 2
CRUDE – 5

Using low poly 3D animated models reference renders were exported from Cinema 4D to help interpolate 3D movements in photoshop cel animation.

CRUDE – 9
CRUDE – 10
CRUDE – 8
CRUDE – 16

Say Hello.

ARCHIVES.

Salt Lake City, UT
Phone: +1 716 307 8843
Email: andrew@andrewschummer.com
Instagram: @andrew.schummer

© AndrewSchummer 2025

Built in Salt Lake City, Utah